Concept 1: Site will align and focus on the “Portraits of Confidence” print campaign. Creating a channel for program messaging and assistive information.
Concept 2: Site will use the “Portraits of Confidence” print campaign as a starting point for an engaging online experience. Students may share thier own statements of confidence and images from a new twitter feed or facebook page. Keeping the spirit of the original marketing campaign this concept continues to be aspirational and opens a new channel for students to share their goals.
Concept 3: Site will focus to score delivery and offer assistive information.